Brand

    Brand profile

    Mars sharing, a small luxury brand, originated from Japan with strong artistic atmosphere, absorbs the elements of European romantic classics, devotes itself to the combination of classics and fashion, brings classics to the new runway show, brings more texture and light luxury experience to young women, and lives up to the fashion pursuit of every girl. Mars sharing stands out among a number of luxury brands for its excellent quality, outstanding creativity and exquisite craftsmanship. It mainly focuses on Minimalism, and mostly changes in the outline. Its design is especially favored by Japanese fashion talents, meeting the elegant and generous matching needs of most working women.

    Brand interpretation

    The original intention of the founders of Mars sharing brand is to continuously pursue the innovation of quality and technology, and share good things with consumers. Mars sharing, with its unique design concept and the perfect combination of exquisite craft, explains the attitude towards life and the attempt to fashion, taking into account the beauty and practicality. The unique version design, sometimes simple supremacy, increases the air and fashion when commuting; Sometimes it is refined supremacy, aloofness and alienation, which is the expression of independence and personality.

    Brand positioning

    Brand style: fashion, classic, light luxury
    Age orientation: create your own personality style for 18-28 students and modern young people who have just entered the workplace.
    Brand concept: "Mars sharing" is classic, simple and self owned. All the design of the bag reflects a kind of life attitude - minimalism, fashion and self possession. I hope that every girl full of vitality can describe a more beautiful self without social definition.
    Customer group Description: every girl has a career dream in her heart, some given by position, some given by a commuter bag. They have a new understanding and definition of life and work when they pursue fashion and aesthetics. It's Mars sharing's attitude to make them extremely simple and create classic fashion. Mars sharing focuses on fashion and shares beauty, leading them to stick to themselves and pursue their dreams with confidence.

    Corporate culture

    Focus, innovate, share good

    Brand promotion

    Every year, the company invests a lot of money to promote the brand. Through fashion magazines, new media, short video platform, outdoor advertising, terminal DM, portal website and other media, the company builds a three-dimensional brand communication network, keeps pace with the times, develops and innovates. At the same time, the company always maintains interaction with fashion through media, and pays close attention to consumers' word-of-mouth communication, so as to realize the effective communication of brand dynamics and ideas.

    Brand spirit

    Exquisite, simple, classic and fashionable are our design principles all the time. Mars sharing adheres to the style of light luxury and simple fashion. In the world of n-fold, simplify the complex, let us not be labeled, not defined, re recognize ourselves, and maintain self-confidence. Abandon the complex and prosperous atmosphere of the city, look for a minimalist world, pay more attention to the changes of the line outline of the body, and pursue the quality life of freedom. With the upgrading and improvement of the Mars sharing brand, the continuous improvement of the operation system and the continuous improvement of the brand awareness, Mars sharing will grow into a favorite luxury bag brand for 18-28-year-old working women.